Wootag is an interactive video platform that allows viewers to engage directly with brands within the video itself. It enables in-video purchases and interactions, enhancing user engagement across various social media platforms and channels.
Problem
- Low engagement: Traditional video ads often result in passive viewership with little to no interaction.
- Poor conversion rates: Brands struggle to turn video viewers into paying customers due to the lack of interactive elements.
- Limited insights: Video campaigns often fail to provide actionable data, making it challenging for brands to optimise their strategies and measure return on investment.
Solution
- Interactive engagement: Wootag enables brands to create videos where viewers can click on products and make purchases directly within the content, significantly boosting engagement.
- Seamless shopping: By integrating shopping capabilities directly into video content, Wootag helps brands turn passive viewers into active customers, increasing conversion rates.
- Analytics: Wootag provides in-depth analytics on viewer interactions, helping brands understand what drives engagement and optimise their marketing strategies for better performance.
Media Links
Type
Focus Area
Enterprise and Sustainability
Capital Raised (US$)
1M to 5M
Operational HQ
Singapore
SECTOR
Big Data & Analytics, Cloud, Enterprise Data & Software, Online Platform, and SaaS
status
Current
founders
Raj Sunder
partnered
2017
exited
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