Vigo Retail aims to democratise access to FMCG goods, empowering agents, brands, and retailers through an innovative distribution platform. The goal is to expand the market and maximise the income potential of social-selling agents.
Problem
- Inefficient distribution systems: Existing FMCG B2B distribution methods fail to reach unserved retailers and leave many supply chain stakeholders underutilised due to outdated systems.
- Unserved retailers: 80% of mom-and-pop retailers in Vietnam (approximately 600K) remain unserved by brand-employed agents. Distributors prioritise larger, easily accessible retailers, leaving smaller ones underserved.
- Agent limitations: Brand-employed agents are tied to a single brand, limiting product variety. Additionally, these agents operate within inefficient compensation structures, further hindering their potential.
Solution
- Optimised distribution network: Vigo Retail realings and orchestrates the existing distribution network to improve efficiency and expand access across the market.
- Comprehensive platform: The Vigo Retail platform enables agents to access thousands of FMCG SKUs from hundreds of brands, creating a unified marketplace that benefits all supply chain participants.
- Empowering agents: Agents can use the Vigo app to maintain their daily routines while helping retailers order a vast assortment of products, streamlining operations for agents, retailers, and brands alike.
Media Links
Type
E-Commerce & Retail
Focus Area
Enterprise and Sustainability
Capital Raised (US$)
21M to 50M
Operational HQ
Vietnam
SECTOR
Enterprise Data & Software and Mobile Platform
status
Current
founders
Santhosh Raghunathan, Nam Nguyen
partnered
2021
exited
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