Meiro is a Customer Data Platform (CDP) that helps businesses consolidate, manage, and analyse their customer data from multiple sources into a single, unified customer profile.
Problem
- Personalisation challenges: Customers demand personalised experiences, but businesses often struggle to deliver them, missing opportunities to boost revenue and reduce costs.
- Data fragmentation: Enterprises manage multiple software tools, leading to data fragmentation and silos, hindering comprehensive insights and unified customer data, which are crucial for effective marketing decisions.
- Tracking limitations: With the removal of third-party cookies, advertisers need new tracking methods, such as robust first-party data management solutions like Meiro’s CDP.
Solution
- Unified customer view: Meiro’s CDP consolidates customer data into a single detailed view across all platforms, enabling businesses to enhance their marketing strategies.
- Cross-device tracking: Their CDP features a Cross-Device Identification Engine to track user interactions across channels, supporting ~190 connectors and integrating with advertising platforms to simplify data management and enhance personalised marketing.
- Flexible hosting options: They offer flexible hosting options, including global cloud providers and on-premise hosting, ensuring data privacy compliance, real-time updates, and a comprehensive customer view with minimal IT work.
Media Links
Type
Enterprise
Focus Area
Enterprise and Sustainability
Capital Raised (US$)
1M to 5M
Operational HQ
Singapore
SECTOR
Big Data & Analytics, Enterprise Data & Software, and SaaS
status
Current
founders
Vojtech Kurka, Pavel Bulowski, Jana Marle Zizkova
partnered
2023
exited
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