GoEden is a first-party marketplace for agricultural inputs, supplies, and services in the Philippines. With over 65 suppliers and more than 3,500 products, GoEden offers nationwide access to essential farming resources.
Problem
- Broken supply chain: Farmers face a fragmented supply chain that impacts their profitability and the quality of their crops.
- Access challenges: Farmers often have to travel to three to five different retailers, sometimes far from their farms, just to gather necessary inputs each season.
- High costs and food insecurity: Limited access to inputs increases farmers’ logistics costs, raising production costs and contributing to food insecurity in the Philippines.
Solution
- Serving multiple stakeholders: GoEden’s platform supports farmers, government agencies, input retailers, and SMEs, simplifying access to essential agricultural inputs.
- National distribution: They are securing a national distributor license that will enable them to bid on large government contracts and increase reach.
- Support beyond inputs: After securing input access, GoEden plans to go further downstream to assist farmers with production processes and market access, providing end-to-end support for the agriculture sector.
Media Links
Type
Agriculture Aquaculture & Forestry, Consumer Goods & Services, and E-Commerce & Retail
Focus Area
Enterprise and Sustainability
Capital Raised (US$)
<1M
Operational HQ
Philippines
SECTOR
Marketplace, Mobile Commerce, and Online Platform
status
Current
founders
Norence Tan, Nathan Movillon, Jim Cano
partnered
2024
exited
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