Ascenda is one of the world’s leading growth engines for financial institutions and merchants, offering a comprehensive suite of tools that range from standard rewards programmes to intelligent marketing systems.
Problem
Banks face significant challenges in maximising the effectiveness of their marketing and loyalty programmes:
- Costly marketing investments: Banks spend millions to boost cardholder spending but often struggle with achieving desired outcomes.
- Complex merchant partnerships: Increasing the number of partner merchants for point redemption is a complex process due to integration and technical issues.
- Ineffective incentives: Marketing managers outside the cards division are limited to using less effective incentives like cashback and rollerbags, resulting in lower ROI.
Solution
Ascenda transforms loyalty programmes for financial services, simplifying the processes and enhancing outcomes:
- Self-service: Ascenda is the world’s first self-service loyalty platform that allows banks to easily integrate with minimal setup, reducing technical setup time from 12 weeks to just a week.
- Simplified growth infrastructure: The platform provides an easy-to-use rewards infrastructure with a usage-based pricing model that suits any financial institution, helping them grow and improve loyalty offerings.
- Premium rewards access: It enables financial institutions to unlock premium rewards for the first time through a revolutionary setup simplicity and no-fee commercial model.
Media Links
Type
BFSI and Marketing Advertising & Loyalty
Focus Area
Enterprise and Sustainability
Capital Raised (US$)
6M to 20M
Operational HQ
Singapore
SECTOR
Enterprise Data & Software, Marketplace, and Online Platform
status
Current
founders
Victor Glaeser, Kyle Armstrong, Sebastian Grobys
partnered
2015
exited
You may be interested in...
